Here it comes, the absolute end of the beginning. Here it comes, the Tobacco Products Directive. What was once spoken about, campaigned against and caused at least one petition a week to be drawn up faded from public debate. In fact, it’s been so long since many have openly discussed it that a sizeable number of people are totally ignorant about it and what it might mean to them.
One of the major advantages of vaping, after that of being a far safer form of using nicotine to avoid the toxic products of tobacco combustion, was that it could be much cheaper than a cigarette addiction. The cost savings do assume that you don’t get sucked in to collecting every type of mod and atomiser ever made, but get even greater if you are one of those people who make your own juice.
It looks as though, regardless of whether you are a home brew aficionado or boutique liquid fan, it’s all going to get a bit pricier. So, what is set to happen? As of May 20th:
Mark Hughes, Nottinghamshire Trading Standards: "These changes to the law should help create a level playing field and help consumers get a consistent product. So while shops may be aware of the changes to the law, those who make or sell e-cigarettes or e-liquids online via social media, auction sites or from their own website need to be aware that these changes apply to them too. Hopefully it will remove a lot of potentially unsafe products from the legal market."
Richard Hyslop, Independent British Vape Trade Association: “Some companies have spent hundreds of thousands of pounds getting products ready and doing the necessary testing needed in advance of these rules being enforced. Currently you can go and buy a 30ml bottle of e-liquid and after the 20th May you’ll have to buy three 10ml bottles. Companies are doing their best not to pass these costs onto customers, it’s inevitable that some companies will have to put up prices a little.”
Alex Fry, Leicestershire Trading Standards: “We are finding that shops are aware of the changes to the law but small online retailers are not. With millions of buyers ready and waiting, there's no better place for you to sell than eBay. We have found online sellers selling e-liquids in 100ml bottles with a nicotine strength over 20mg/ml. After 20 May this will be illegal unless the e-liquid is registered as a medicine."
Are you ready for the vaper’s Mayday? Are you planning to change what you buy and how you vape in the future?