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Department of Health’s new Tobacco Control Plan “Towards a smoke-free generation” offers up something that nobody previously thought possible, a way to unite people on either side of the Brexit debate. In one short, swift sentence, the government stated that leaving the European Union will open up an opportunity for harm reduction and the reversal of restrictions placed on vape manufacturers and vendors.
The Department of Health said today: “We are at a pivotal point where an end is in sight and a smoke-free generation a reality”
The plan offers up much-welcomed prospects, applauded across the industry, by intimating that we will see them roll back the nonsensical restrictions on atomiser tank size and the strength/size of juice bottles. More than that, the launch of the document included advice to all employers and business owners that vaping is not included in the smoking ban. Moreover, it has been suggested that employers should encourage smokers and ex-smokers to vape in the workplace.
Mark Pawsey MP: “In particular I am pleased that Public Health England’s anti-smoking campaigns will now positively reference their vaping advice and that the government has committed to relook at relevant legislation as we exit the EU.”
Will Hill, British American Tobacco: “It is right that the government will review the measures imposed by the EU following Brexit and recognises that they have not been effective in delivering what they set out in doing.”
New Nicotine Alliance: “The government's commitment to review the TRPR, with a view to altering those provisions which relate to e-cigarettes and the commitment to communicate accurate information about the relative risks of harm reduced products are, in particular, to be applauded.”
Simon Clark, FOREST: “In the 21st-century tobacco control policies should focus on harm reduction products, not prohibition and other restrictive practices.”
Duncan Selbie, Public Health England: “We are at a pivotal point where an end is in sight and a smoke-free generation a reality. But the final push, reaching the most vulnerable and disadvantaged, will undoubtedly be the hardest. Only by everyone pulling together can we hope to end the loss of life and suffering smoking has wreaked for far too long. Public Health England will do everything possible to make this happen.”
Deborah Arnott, ASH UK: “Funding must be found if the government is to achieve its vision of a ‘smokefree generation’.”
Sharon Hodgson, MP: “Whilst the plan sets out a bold approach to creating a smoke-free society, what it fails to do is recognise the deep cuts being inflicted upon local councils who are seeing their public health budgets slashed.”
The nonsense that has seen storeowners have to slash prices on liquids and equipment, to throwaway levels, caused emotional and financial pain that will never be reversed. But moving forward, reversing the more idiotic aspects of the Tobacco Products Directive is something to be welcomed as it allows consumer choice once again, and will work better for smokers looking to switch to vaping. It’s taken a long time to get here, but we warmly welcome the new tobacco control plan.