Monthly Archives: April 2016

One Billion Lives

We are all vapers and, as our survey showed, we are almost all ex-smokers. Ninety-eight percent of those who replied stated that vaping helped them to quit smoking. And yet anti-vape campaigners still attack the products, the companies and the people who made this possible. With one billion lives on the line, we welcome the launch of a film that will define this moment in harm reduction.