Merry Vapemass Everybody

It’s that time of year where every vaper wonders if they’ve been a good girl or boy or non-binary individual. Like, that time when someone took up two parking bays with a display of sublime ineptitude and you shouted rude things – like that doesn’t count, right? And surely Vape Santa can appreciate the cleverness of sarcasm when used to feign interest in a sport you see no point in?

Saturday Night at the Movies

We’ve been watching the growing number of vaping celebrities with interest. Nobody loves celebrities and celebrity culture more than us – they are like normal people but better, aren’t they? And what do celebrities love to do? They love to appear in over-budget blockbuster films devoid of decent screenwriting or character development. This is where we come in…

You Too Can YouTube

It’s 2016 and you probably have a whole host of resolutions: You may have decided that this is the year you are going to attempt that thing you were told was anatomically impossible? Maybe you thought it would be the ideal time to learn how to catch a bullet in your teeth? Or maybe you reckoned it was high time you tried to blag more free stuff by starting a Youtube review channel?

One Billion Lives

We are all vapers and, as our survey showed, we are almost all ex-smokers. Ninety-eight percent of those who replied stated that vaping helped them to quit smoking. And yet anti-vape campaigners still attack the products, the companies and the people who made this possible. With one billion lives on the line, we welcome the launch of a film that will define this moment in harm reduction.